The Ethan Awards

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Official Ethan Award Interview
Nominated Author: Dan Kennedy & Chip Kessler
ISBN 10: 978-0-98237-938-7
ISBN 13: 978-0-98237-938-7
Publisher: Glazer-Kennedy Publishing
Publishing Date: June 1, 2010

The Entrepreneurial Idea: In 25 words or so, please highlight why readers should care about this Ethan Award nominee.

This book is power-packed with strategies and techniques to make anyone a better marketer.  Brinkley’s marketing strategies made him $12 million during the depression.

Please describe the creative and entrepreneurial achievements of the Ethan Award nominee:

Dan Kennedy is the recognized leader in marketing strategies and techniques for the last 35 years.  He’s responsible for helping to create more millionaires through the expert marketing of goods, products, programs and services than anyone else during this period of time.  He’s the author of over a dozen books on marketing and business.  He is a self-made millionaire himself.  Chip Kessler is a published author as well, and for the last seven years has run the nation’s leading health care educational company in the United States working with nursing homes and assisted living communities in every part of the country.  He has created, developed, produced and marketed (using Dan Kennedy’s marketing techniques) 15 new programs to help health care professionals be better at their jobs. To date over 150,000 copies of his programs have been purchased  Together he and Dan Kennedy have set the standard for achievement and excellence in their chosen fields.

What skills has the nominee used to obtain these results? Please focus your entry around particularly novel or unique approaches, spectacular innovations, and creative insights:

Both Dan Kennedy and Chip Kessler are experts in recognizing what their clients’ need and delivering expert information to help people succeed. Dan Kennedy has perfected the use of sales letters as an art form to raise people’s level of interest in the items/program being marketed and sold.  He has also pioneered the use of the “delayed sale” in cultivating the right time and right opportunity to make someone ready to buy, thus cutting through the clutter of “maybe’s” and “I’ll need to think it over.”  Rather utilizing Dan’s strategies you are only working with those that have raised their hand and are ready to do business with you.

What does the nominee have in store for the next 5 years? How will it shape the nominee’s industry, the world of business or our culture at large? Please focus this answer around the nominee’s vision for the future and his/her specific plans for achieving these goals:

Both Dan Kennedy and Chip Kessler continue looking for those venues to help people succeed.  This will be through more books, audio CD/workbook programs and other innovative means of allowing people to achieve more positive results in their chosen fields.  Both Dan and Chip understand that no matter what business we’re in, we are all specifically in the marketing business needing to promote ourselves and what it is we have to offer to make our clients and customers get more of what they want. This is an especially key fact in what Dan and Chip teach. Along these lines, both Kennedy and Kessler plan to work with people to help them understand this as a major breakthrough towards achieving their goals.

Comments that readers have made about this submission:

Rate this Entrepreneurial Author’s Nomination and lest us know why you feel this author should win. (Your comments will be added in the next day or so).

Voting is easier than ever:

1. Click the golden “vote” button to the above right to cast your vote.
2. Leave a short comment below as to why you think this author should win.
3. Remind all your friends to vote as well!

Max of 1 vote per day per author on up to 4 authors.

To nominate your own work or another favorite author, click the “nominate” banner to the right, and simply follow the instructions to cast your vote before voting ends!